Artificial intelligence is the most significant technological development of the past decades, comparable to the steam engine, electricity, telephone, space travel or the internet. AI is transforming both the economy and society.
For Henkel, AI is already proving to be highly effective. We are automating processes that had to be done manually just a year ago. We are accelerating and improving customer service. We are optimizing work in research and development labs to accelerate innovation processes. Marketing, finance, IT, and customer experience offer numerous other possible applications. AI is enabling shopping experiences that, in terms of convenience, accuracy, and personalization, were unimaginable just a short time ago. But above all, we're using artificial intelligence to help our customers have better experiences.