Since 1997, Alterna has pioneered “alterna-tive” luxury haircare. We believe that you shouldn’t have to choose
between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury
haircare and styling, we have always been about purity and innovation inspired by skincare science.
Transformation after just one use
Caviar Anti-Aging products contain highly potent ingredients, including our proprietary Age Control Complex® with black sturgeon caviar extract, to provide healthier, more youthful looking hair, instantly.
Indulgence in every bottle
From the elegant, luxurious textures to exquisite, customized fragrances, CAVIAR Anti-Aging formulas offer the most indulgent, sensual care experience.
Purity plus power
All our products are carefully formulated to be free of additives and harsh chemicals for transformation without trade-offs.
The science of skincare for hair®
We take inspiration from the world’s most innovative and
efficacious skincare products and transform them into
ground-breaking hair care formulas.
From professionals for professionals
From idea to iteration, testing to execution, we develop with our salon partners and most discerning customers in mind.