Consumer Brands

Henkel Consumer Brands Stage Visual

Consumer Brands is our business unit covering consumer brands and products in the areas of Laundry & Home Care and Hair. It is a multicategory platform including top brands such as Persil, Schwarzkopf, all and Syoss. Our portfolio focuses on two core categories:

Laundry & Home Care

Henkel started its business with a laundry detergent almost 150 years ago. Today, our laundry & home care portfolio includes laundry detergents and additives, dishwashing, surface cleaners and toilet care products.


Every year 25 billion laundry wash loads are cleaned with Henkel detergents! 


With our hair category, we are active in the consumer goods as well as the hair professional business. The hair consumer segment offers products for hair coloration, styling and care for both retail and direct-to-consumers. For professional hair salons we offer hair treatment, coloring, finishing and styling products. Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products.

icon hair color

Every second the hair of 20 consumers is colored with Henkel hair colorants!

Research and Development

Research and development provide the basis for our innovative products and solutions. The Consumer Brands’ research team is constantly at work to deliver consumer-centric innovations and high-class products and processes, so that we can meet even better the needs of our customers and consumers around the world.

Facts & Figures

In 2022, Henkel announced to merge its business units Laundry & Home Care and Beauty Care into one business unit: Consumer Brands. The new organizational setup has been in place since beginning of 2023.

Fiscal year 2022

Our Beauty Care business unit generated sales of 3,775 million euros, 17 percent of total company sales. By continuously strengthening our top brands, we were able to further boost the sales generated by our top 10 brands, with disproportionate growth in those segments of most importance to us. In 2022, we generated around 50 percent of our sales with products launched onto the market in the last three years.

Our Laundry & Home Care business accounted for 7,152 million euros sales which equal 32% of total Henkel sales. The Laundry & Home Care business unit sells laundry detergents and household cleaners around the globe. The Laundry Care business includes not only heavy-duty and specialty detergents but also fabric softeners, laundry performance enhancers, and other fabric care products. The product portfolio of our Home Care business encompasses hand and automatic dishwashing products, cleaners for bathroom and WC applications, and household, glass and specialty cleaners. We also offer air fresheners and insect control products for household applications. In 2022, we generated around 50 percent of our sales from products launched onto the market in the last three years.

Beauty Care

Laundry & Home Care

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