Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Content Development Manager (Assets, Websites, E-Com)
Apply for this role
Content Development Manager (Assets, Websites, E-Com)
Apply for this role
About this position
What you´ll do
- Define how content assets contribute to holistic touchpoint strategy, ensuring brand consistency while driving engagement.
- Champion creative quality by aligning with global guidelines, platform requirements and local needs.
- Introduce and scale new tools, formats and production technologies to accelerate asset creation and adaptation.
- Use insights, platform trends and creative effectiveness learnings to continuously raise asset quality.
- Consolidate and share best practices to strengthen activations and enable local market excellence.
- Lead website content strategy, setting master structures (UX, IA, content hierarchy) and brand copybooks.
- Roll out implementation guidelines ensuring consistent execution across markets·
- Supervise updates, launches, and seasonal publishing to guarantee timely and high-quality go-lives.
- Establish alignment between Regional and Local Marketing on tech, structural and content-related topics
- Monitor website performance and recommend improvements grounded in analytics
- Develop master PDPs (descriptions, visuals, A+ content) that balance brand storytelling with performance
- Oversee e-commerce content production, ensuring scalability, cost efficiency and cross-platform consistency
- Introduce workflows and tools that accelerate production and improve adaptation
- Define standards and rollout models to ensure smooth execution with Local Marketing
- Partner with Regional and Local Marketing to secure clarity of roles, efficient workflows, and high-quality outputs
What makes you a good fit
- Minimum 5 years of experience in digital marketing, content development, and campaign management preferably within a creative or digital agency environment.
- Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
- Strong experience in digital marketing, marketing communications, and managing integrated 360° campaigns.
- Proven ability to develop and manage website and e-commerce content, ensuring brand consistency and optimized user experience.
- Skilled in content strategy, copywriting, and creative asset production for digital, social, and e-commerce platforms.
- Proficient in web analytics (Google Analytics, GA4, Meta Insights), SEO/SEM, and performance tracking to drive measurable results.
- Strong project management and stakeholder coordination skills with the ability to lead cross-functional teams and agency partners.
- Exposure to FMCG, beauty, or consumer goods industries is an advantage.
Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 25086721
Job Locations: United Arab Emirates, Dubai, Dubai
Contact information for application-related questions: recruitmentgcc@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.