Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Market Strategy Manager
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Market Strategy Manager
Apply for this role
About this Position
At Henkel, we don’t just follow market trends we shape them. As a Market Strategy Manager in our fast-paced Consumer Brands division, you’ll play a pivotal role in uncovering growth opportunities, optimizing product portfolio and pricing strategies, and guiding investments that drive measurable business outcomes.
Working cross-functionally with marketing, sales, supply chain, market research and finance, you’ll transform insights into strategies that drive brand category growth as well as footprint expansion. If you’re ready to lead with insight and drive with purpose, this is your opportunity.
What you´ll do
- Drive portfolio management, profit pool optimization, and innovation management to maximize growth opportunities on the core portfolio.
- Identify and capture whitespace opportunities across brands, channels, and regions by analyzing category trends, consumer behaviors, competitive activity, and retail dynamics.
- Build and strengthen processes and governance leveraging data-driven insights, best practices, and core regional priorities.
- Analyze category trends, consumer behaviors, competitive activity, and retail dynamics to identify whitespace opportunities and inform business decisions.
- Shape and optimize portfolio strategies to balance innovation, customer value, and profitability across SKUs and price tiers.
- Track and measure performance of implemented commercial strategies using key KPIs and recommend pivots to maximize impact.
- Present compelling business cases and actionable recommendations to senior leadership using clear, data-backed storytelling.
- Collaborate cross-functionally with Brand Marketing, Sales, Revenue Management, Finance, and Product Innovation to ensure alignment and execution of strategic priorities.
- Lead additional strategy developments by evaluating key market dynamics, competitor go-to-market strategies (pricing, positioning, promotional effectiveness etc), Henkel’s go-to-market execution across markets & channels.
What makes you a good fit
- Bachelor’s degree in Marketing, Business, Economics or related field; MBA is a plus.
- 5+ years of experience in market strategy, category management, business development and brand strategy, or related roles in Consultancy and CPG.
- Strong knowledge of CPG market dynamics, including retailer relationships, consumer trends, and competitive landscapes.
- Proficiency in leveraging data tools (e.g., Euromonitor, Nielsen, IRI, POS, shopper insights), advanced in analytics, familiar with statistical models to guide strategic planning.
- Demonstrated experience in portfolio and pricing strategy development.
- Excellent communication skills with the ability to influence cross-functional teams and senior stakeholders.
- Strong project management skills and attention to detail.
Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 25086955
Job Locations: United Arab Emirates, Dubai, Dubai
Contact information for application-related questions: recruitmentgcc@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.