With its new "Stark & Natürlich (Strong & Natural)" product range, Pril proves that sustainability in the home can be quite simple. For the first time, Pril is offering a refillable pump dispenser. The bottle body is made exclusively from recycled plastic and the refill pouch saves as much as 70 percent plastic compared to the pump dispenser. The formula contains 93 percent ingredients of natural origin as well as food-certified colorants and fragrances. The new Pril Stark & Natürlich is available in the Apple Blossom & Aloe Vera variant and as a variant without fragrances and dyes, each as a pump dispenser and as a recyclable refill pouch.