Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Media Manager - ANZ
Apply for this role
Media Manager - ANZ
Apply for this role
About this Position
We’re seeking a proactive, commercially focused team player and passionate Media Manager to lead the development and execution of our media strategy across Australia and New Zealand. At Henkel, we’re building high-performing teams grounded in trust, accountability, and results. In this role, you’ll be empowered to act as an entrepreneur, own outcomes, and champion collaboration across internal teams, agencies, and regional partners. You’ll drive integrated, consumer-centric campaigns that elevate brand equity and fuel growth, while working closely with shopper and brand marketing teams to deliver impactful, cross-channel media solutions. This is a unique opportunity to shape the future of our iconic global and local brands in a dynamic, purpose-driven environment.
What you´ll do
- Oversee end-to-end media planning and buying across all channels (TV, digital, social, OOH), ensuring alignment with brand and commercial objectives.
- Manage media agency relationships and collaborate with key external partners (e.g. Google, Meta, TikTok) to drive impactful and cost-efficient campaigns.
- Champion test-and-learn opportunities and continuously optimise media performance through Henkel’s Experimentation@Scale process.
- Manage media platforms (HMC & Henkel Open) and deliver performance reports, competitive analysis, post-buy reviews, and ad hoc insights for stakeholders.
- Ensure robust tracking of media KPIs such as reach, engagement, conversion, and sales uplift, supporting data-driven decisions.
- Coordinate full marketing budget tracking and monthly forecasts, including PO creation, invoice management, and spend reconciliation.
- Work closely with internal teams (Brand, Shopper, Finance) and global/regional counterparts to ensure integrated campaign execution.
- Provide clear, data-backed insights and recommendations to guide senior stakeholders and support strategic media decisions.
What makes you a good fit
- Minimum 5 years’ experience in media strategy, planning, and execution, preferably within the FMCG industry.
- Proven ability to lead integrated, multi-channel campaigns and deliver strong results.
- Skilled in communication planning and managing cross-functional teams and media agencies effectively.
- In-depth knowledge of the ANZ media landscape, consumer behaviour, and retail dynamics.
- Strong analytical mindset with hands-on experience in media measurement tools, including MMM and performance analytics.
- Strategic and commercially minded, with sharp attention to detail and the ability to influence stakeholders.
Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25086704
Job Locations: Australia, New South Wales, Chatswood - Sydney, NSW
Contact information for application-related questions: talent.seaanz@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.